At Results Marketing, we help businesses across the United States grow through Google Local Services Ads (LSA), a pay-per-lead (not pay-per-click) advertising program that connects service providers with local customers who are ready to hire. These ads appear at the very top of Google search results, even above traditional Google Ads, and show your business name, phone number, hours, and customer rating—with a clear trust badge from Google.
Google Local Services Ads currently offer two different verification programs: Google Guaranteed and Google Screened. Each serves a unique purpose depending on your business type. Starting October 25, 2025, Google will begin transitioning to a single unified verified badge for all eligible businesses. This new “Google Verified” badge will replace both Google Guaranteed and Screened, simplifying the program while maintaining trust and visibility. Businesses already enrolled will automatically be transitioned if they meet updated requirements.
Local Services Ads are designed specifically for local businesses that provide in-person services like roofing, HVAC, plumbing, garage doors, dentistry, bookkeeping, law, real estate, and more. Unlike traditional pay-per-click ads, LSA works on a pay-per-lead model. You only pay when a potential customer contacts you directly through the ad (via call or message).
These ads are managed separately from traditional Google Ads accounts and are shown based on your service areas, business categories, hours, and review quality. The better and more reviews and responsiveness, the more likely your ad is to show up first.
Google Guaranteed provides a satisfaction guarantee for home services, while Google Screened verifies professionals without a guarantee.
The "Google Guaranteed" badge is available for many home service businesses like roofers, HVAC, plumbing, electricians, locksmiths, and similar categories. To qualify, businesses must pass a background check, license verification, and insurance review. Once approved, your listing displays a green checkmark and the words "Google Guaranteed."
The "Google Screened" badge is typically offered to professional service providers such as attorneys, CPA, dentists, real estate agents, financial planners, and mental health counselors. Like the Guaranteed program, you must pass background checks and meet license and business verification standards.
Local Services Ads are ideal for:
For businesses with strong Google reviews and a physical location or service area, LSA is one of the most cost-effective and high-converting forms of paid advertising.
Local Services Ads are ideal for:
If you’re already ranking well organically or through Local SEO, LSA gives you a powerful extra placement to dominate page one.
We have been managing paid ad campaigns for over a decade, and we know how to navigate the LSA system to get you leads while avoiding common pitfalls. We help you:
Whether you're already running Local Services Ads or looking to start for the first time, we can help you maximize results and simplify the process. Contact Results Marketing today to see if LSA is the right for your business.
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