Traditional Media Services
Besides having a solid online marketing presence and depending on your total advertising budget, Results Marketing offers its clients full media services including TV, Cable TV, Direct Mail, Radio, Newspaper, Direct Mail, Money Mailers, Door Hangers, Video Color Brochures, Video Business Cards, other traditional media and advertising solutions. Because our sole focus is to increase the number of our clients business conversions, the advertising methods below may be good options for you to further grow and build your business. And with Results Marketing tracking system, you have 24/7 access and weekly and monthly reports to see how much new business you are receiving.
One common mistake most business owners make with advertising is they try something one time and expect it will get them the desired results they want. We recommend when you try each advertising method, you try each multiple times before stopping and canceling that effort. With traditional advertising, and depending on how well your business is known in your market, consumers often need to see your offer several times before they contact you. We find that businesses who don’t get the desired results they want is usually due to cancelling early after one try. We work with our clients to make changes to their offer and/or target and do some fine tuning to increase conversions. Advertising experts agree that repetitive advertising from various media methods increases overall conversions. We recommend adding a phone tracking number to measure the effectiveness of each advertising method.
Comcast Cable TV
Do you know you can advertise on Comcast TV for as little as $5 per 30 second ad? Comcast is a great way to target specific cities and/or markets without running ads in cities and markets you don’t provide services to. You can run your ads on major networks and stations where your audience watches TV. Results Marketing will provide a tracking number to measure how many calls you get from this medium.
Local TV Advertising on CBS, NBC, ABC, FOX
If you’re looking for TV coverage throughout a large city and/or State, this can be an effective advertising strategy for you. While much more expensive than cable TV, this may be your best TV advertising solution. Results Marketing will provide a tracking number to measure how many calls you get from this medium.
Radio can be an effective advertising strategy to get more customers. Radio also helps to reinforce your other advertising media strategies and overall branding. Radio stations target certain types of consumers and when you know who your target market is, radio can be an effective way to target the same customers.
Direct mail can be an effective advertising strategy. 6″ x 11″ oversized postcards are more eye catching than normal sized postcards. Like other print advertising, the design and offer of the postcard is so important. Equally if not more important is the list you send the postcards to. It’s said “the money is in the list” and it’s so true. The first step of getting the right list is defining who you want to target market to. The more you can define your target market attributes the better your advertising success will be. For example, let’s say you are in the roofing business and you want to find more new roof customers. If you get a list for everyone that lives in single family home you’ll get a different result than if you mail to a list of those who own their own home. And even better, a list you mail to are homeowners with homes more than 20 years old. And even better, homeowners with homes more than 20 years old and household income of greater than $100,000 a year. And even better, homeowners with homes more than 20 years old with household income of $100,000 a year and homes in a specific zip code and/or city/and/or neighborhood(s). Combine the right list with the right postcard and offer and a call tracking number and see what kind of results you get.
Among what we call money mailers, in Utah we offer two magazines called Home Town Values and Value Pages. We also offer , xxxx, xxxx. The advertising advantage these have is they get your print ad into tens of thousands of households for as little as half a cent each. Each of these coupon mailer companies allow you to advertise into specific market areas so you can target your advertising to the areas you provide service to or want to attract customers from. Add a phone tracking number to this effort and see what call results you get.
While newspaper advertising used to be very popular it isn’t today. But newspaper advertising can be an effective advertising method if your target market is for those who are 65 years or older. Hearing aids companies who target those over 70 years or older find newspaper advertising to be a good advertising method.
4.25″ x 11″ (can do larger too) full production and delivery can be done for as little as $.25 per door. Door hangers open rate is high because when a homeowner opens their door, they view it and either continue to look at it and/or throw it away. The read rate of door hangers is higher and captive and with a call tracking number can be an effective advertising method.
Video Color Brochures
Video color brochures are color brochures with your message(s) created in video and displayed on various size screens. Results Marketing provides Video Brochures, Video Business Cards, and Video Books to you and 50+ different sizes and products available through U.S. manufacturing with a 90 day warranty.